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April. 15, 2019

What is the paperweight of business cards?

What is the paperweight of business cards
There are three types of paper most commonly used for printing business cards. These are 14-point cardstock, 16-point cardstock, and 100 lb. gloss cover. The difference between the three types is their thickness. In comparison, the 100 lb gloss cover is thinner and more bendable than those of the 14-point and 16-point paper. You should also consider the variation of each paper, you can choose either glossy or matte.
When printing your business card on a 100 lbs gloss cover is a cheaper alternative especially if you are just starting with your business. Because of its thinness, many small local printing companies can accommodate the printing because this type of paper is accepted on many kinds of printers. It is still a cardstock but is mostly used for low-end business cards. What's good about the 100 lb gloss cover is even though it is an affordable option, it still has a good quality finish and does not feel cheap.
On the other hand, the more popular considered business card papers are the 14 and 16 point cardstock. Mainly because it is thicker and is stiffer than the 100 lb gloss cover. It also provides a very corporate and professional look-and-feel.
Most printing companies give you a choice on what paperweight to use for your business card like https://www.aprinting.com. You can customize and choose from 100lb, 14-point, or 16-point paper for your business cards.
Now, some might say that the paperweight of a business card is not that important since what's important is the content of the business card. Essentially, that is true. Because the information on your business card is what the clients would remember. However, whenever you hand out your business card, you should treat it as a job interview. Because it is similar in the sense that you are introducing yourself, your brand or your company. You wouldn't want to go to a job interview with creased or crumpled clothes right? This is where the importance of paperweight comes in. The sturdier the business card paper, the more resistant it is to bending, crumpling, creasing or folding. Therefore, it will help you attain a more neat and professional image towards your potential clients.
You also have to factor in the printer that would be used for your business cards. If you plan to use 14-point or 16-point card stock, it is advisable to use a heavy duty printing machine since home printers or basic printers cannot usually feed thick paper and might cause damage.
Choosing the best paperweight for your card depends on you! You need to think about a few factors. For example, how do you intend to distribute it? Who is your target market? Where do you plan to keep it? Do you prefer to always have one on the go? There are a lot of different reasons why you would choose a certain material. Just bear in mind that aside from the physical appearance of the card, what matters is how you would present it.

What is the paperweight of business cards?

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April. 15, 2019
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